Audi profits drop 37.5% due to US tariffs and restructuring costs

Newsworm
with
AFP
July 28, 2025
Audi’s H1 2025 profit dropped 37.5% to €1.35B amid US tariffs and restructuring costs. Vehicle deliveries fell 6%, but EV sales surged 32%. Audi cut its revenue forecast and awaits clarity on new EU-US auto tariff deal.
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Photo by Sara Kurfeß on Unsplash

Automaker Audi's profits plummeted by 37.5 percent in the first half of the year. The Ingolstadt-based automaker reported a profit after tax of approximately €1.35 billion in the first six months of the year, as it announced on Monday. With 794,000 vehicles delivered, the group, which also owns the Lamborghini and Bentley brands, delivered six percent fewer vehicles than in the same period last year. 

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Like its parent company Volkswagen on Friday, Audi cited US tariffs and the costs of restructuring the company. "The situation remains very challenging," explained Jürgen Rittersberger. The "drastically increased US import tariffs and expenses for restructuring Audi" weighed on earnings. "Our financial results clearly demonstrate the necessity of the transformation we have initiated."

Audi highlighted the positive development of electric car sales, noting that there was "strong growth" of 32 percent in the first half of the year. Electric car sales performed particularly well in France, the Netherlands, and Germany.

The automaker is lowering its forecast for the full 2025 fiscal year. Expected revenue fell by €2.5 billion to between €65 billion and €70 billion. The return on sales is expected to be between five and seven percent. "The effects of the tariff agreement just reached between the US and the EU are currently being assessed," Audi explained.

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US President Donald Trump and EU Commission President Ursula von der Leyen announced an agreement in principle in the trade dispute on Sunday evening. The current 27.5 percent US tariff for the auto industry will be reduced to 15 percent. However, this is still significantly higher than before Trump's tariff offensive

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