Shein, a low-cost fashion retailer originally from China, wants to improve its environmental footprint with the help of Lufthansa. “Lufthansa Cargo has extensive experience in the use of SAF (sustainable aviation fuels) and will offer Shein the opportunity to use lower-carbon air freight options,” Shein CEO Ethan Shen said on Wednesday. According to the report, both companies signed a memorandum of understanding to this effect.
“With this partnership, we intend to pilot and gradually expand the use of SAF wherever possible,” Shen explained. Accordingly, the possibilities for using sustainable aviation fuels and the allocation of the corresponding costs are to be examined within the next six months.
“The signing of this agreement with Shein demonstrates Lufthansa Cargo's commitment to the responsible implementation of high-performance logistics solutions with operational excellence,” explained Lufthansa Cargo CEO Ashwin Bhat. “Together with all parties involved in the supply chain, we are driving forward the development of more sustainable global supply chains.”
According to the information provided, the cargo airline also intends to collaborate with the online retailer in other areas, citing, for example, “knowledge transfer and approaches to improving traceability and the collection of operational and environmental data.” The signed memorandum of understanding is “the beginning of a long-term collaboration between the two companies.”
The online retailer Shein, which was founded in China, is now based in Singapore. As a so-called fast fashion retailer, the company attracts customers with extremely cheap offers. Environmentalists have long warned of the environmental impact of the business model, in which clothing is produced in large quantities at low prices and often quickly discarded later. In addition to transportation, the production of the goods also has an impact on the environment.
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