Swiss chocolate manufacturer Lindt & Sprüngli has announced plans to lower prices on its chocolate Christmas Santas this year. "In Germany, we will selectively make price adjustments already in the Christmas business 2026," a company media spokesperson told news agency AFP. "For example, we will reduce the Lindt Christmas Santa 200 grams from 8.99 euros to 7.99 euros in the recommended retail price."
The Lebensmittel Zeitung (Food Newspaper) reported on Thursday that the manufacturer is responding to significant sales declines and is making the Classics bar chocolate line cheaper as the first product range. According to the report, the recommended retail price for a 100g Lindt bar with basic milk chocolate recipes is dropping from 2.69 euros to 2.19 euros.
Otherwise, Lindt pointed to next year for further price reductions. "Due to our long-term cocoa procurement (according to industry standard), we are completely covered with cocoa for 2026 and the fallen cocoa prices therefore have no impact for us in 2026, but only in 2027," the spokesperson explained. "Therefore, we will be in a position to make price adjustments at the beginning of 2027."
When asked by AFP about the price reductions, the spokesperson stated that the company "generally does not publish detailed figures for individual product groups or seasonal sales." The company has not changed its brand strategy.
In light of sharply risen cocoa prices, the company raised prices on its products multiple times last year. As the Lebensmittel Zeitung further reported, prices across the entire group rose by a total of 40 percent over the past four years. In 2025, products became 19 percent more expensive group-wide.
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